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商品編號： 9-694-046 出版日期： 1994/05/17 作者姓名： Hammond, Janice H. 商品類別： Operations management 商品規格： 21p 再版日期： 2008/03/25 地域： 產業： 個案年度： 1990 - 1990
商品敘述：
Barilla SpA, an Italian manufacturer that sells to its retailers largely through third-party distributors, experienced widely fluctuating demand patterns from its distributors during the late 1980s. This case describes a proposal to address the problem by implementing a continuous replenishment program, under which the responsibility for determining shipment quantities to the distributors would shift from the distributors to Barilla. Describes support and resistance within Barilla''s different functional areas and within the distributors Barilla approached with the proposal.
涵蓋領域：
Product distribution;Demand planning;Suppliers;Cross-functional management
相關資料：
Case Teaching Note, (5-695-063), 22p, by Janice H. Hammond;Spreadsheet Supplement, (XLS294), 0p, by Janice H. Hammond
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